What would you name a press?

I mentioned in my last post how I think I'd like to start a publishing company (well, small press--publishing company sounds far too grand!). I've been looking into it more over the past few days, and while it looks like it's going to be a TON of work (obviously) and a TON of money to start up, I'm still really keen on the idea. I don't think I'll be able to properly start for a few years, planning things in my downtime has come as a fun sort of relief from boredom.

(Again, if anyone's interested in joining, there will be basically no money in it at all, but could totally use help. Particularly if you're good with the designing of covers, because that's something in which I have zero experience.)

The point is, I might be totally crazy, this might be a passing phase that will vanish in a week or two, but right now I desperately want a name for this wispy idea in my head. I can't seem to come up with anything that sounds quite right.

As I said before, this would be a press for sort of more traditional-type girl-power fantasy (think Pierce). The kind of fantasy I love and the kind of fantasy I'm not seeing so much on shelves, as it's being covered in vampires and apocalypses (which isn't necessarily bad, but I miss going to the shelves and finding a billion things I like!)

When thinking about names, Griffin immediately popped into my head of course--but besides feeling a bit like I shouldn't use it for magazine-type reasons, just "Griffin Press" sounded a bit boring to me. Then I was like, "Phoenix Press?" "Sphinx Press?" "Castle Press?"

It was all so... solid, or something. You know? I want something more whimsical and dreamy that captures the idea of what the press is about. My creative juices don't seem to be flowing, just as they get all blocked up when it comes to titling things (you know, I could create a whole job out of that too--Book Titling. Sign up now!). I was hoping some of you might have some ideas of what to name such a creation as this New Idea Of Emily's. If you come up with any cool ideas that you don't mind me using, please let me know!

P.S. It's also difficult to come up with names that aren't already things. I was tossing ideas around and thought "Ink Pot Publishing" sounded kind of cool, but a quick google search told me that was already a thing. I'm gonna have to think outside the box for this one.